If the towns are close together, try to find a location that people from nearby towns might get to easily. That said, concentrate on the potential in the immediate area. Consider locating in an area you’re most likely to find clients. Consider leasing near businesses that cater to people who would be interested in your service: health food stores, gyms, high density business offices etc. There is a great building down the street from my office. It has about 50 units: a natural doctor, acupuncturists, a large dance studio, and a large yoga studio are just a sampling of some of the businesses there. A massage studio wisely chose to move into that building.

Store front offices are good because they usually get more public attention. However, sometimes the rent is higher for these than for other offices in the same complex or elsewhere. If you choose a store front near a busy walkway, there could be interruptions with passersby stopping in to get information. This need not be a problem by putting out an “In session” sign and leaving out a stack of flyers or brochures.

Consider the advantages of the proximity of the business to your home. If you locate far from home, the long commute can get to you after a while. If there is an issue at the business, which can happen when you have employees, it could be a hassle to drive 45 minutes to solve simple problems or recover something important you forgot to bring. Also if you needed to get home from work in a hurry, you would not be able to do it.