Massage is a unique industry. It is presented in various themes. One clinic may look like a doctor’s office: white walls, vinyl flooring and the staff wear white uniforms. Down the street, there can be an office offering the same treatments but the ambiance is earthy and spiritual. Wide varieties of settings and clothing are considered to be professional in the context of bodywork and massage. Some therapists simply wear comfortable clothing which may not suggest any theme at all but the clothing is not awkward or out of place for doing bodywork.

Neat, clean cloths in good repair convey professionalism. Clothing that is sexually suggestive is never considered appropriate in the massage/bodywork field. An important early impression the client receives is the therapist’s clothes. This is seen even before they actually look at the therapist. Clothes say who the therapist is, what the therapist’s intent is, and how interested the therapist is in the role. Movies define characters by the way they dress. The Lone Ranger never wore a dark hat. Darth Vader never wore white. The professional stays in character, assuring the client they are being treated by an expert whom they can trust.